Our collaboration with Watsons for the Watsons x BT21 project showcased the dynamic fusion of artistry and strategic marketing. As an experiential marketing agency, we spearheaded the venture by providing comprehensive services, including art direction, graphic design, and production. Our expertise in intellectual property (IP) management ensured a seamless integration of the beloved BT21 characters into Watsons' brand narrative. The project extended beyond aesthetics, encompassing the creation of branded merchandise that resonated with the collaboration's essence.

The meticulous fabrication and installation of point-of-sale (POS) displays became pivotal in enhancing the in-store experience, capturing the attention of shoppers and creating a visually immersive environment. Additionally, our adept production and logistic management guaranteed a streamlined execution, from conceptualization to the hands of delighted customers.

Watsons x BT21 became more than a collaboration; it transformed into a memorable, shareable experience, solidifying Watsons' position at the forefront of innovative retail partnerships.