Veuve Clicquot, a prestigious champagne house known for its innovation and excellence, sought to launch Globalight, an iconic design by the world-renowned designer Karim Rashid. Globalight is a modern reinterpretation of the traditional champagne cooler, blending functionality with cutting-edge design. The goal was to create a buzz around this unique product and reinforce Veuve Clicquot’s position as a leader in luxury and innovation. The launch was aimed at using design to generate excitement and engagement worldwide.

Tribalyst was tasked with managing the comprehensive launch strategy for Globalight, ensuring the project was executed flawlessly. This involved coordinating with Karim Rashid to maintain the integrity of his visionary design and facilitating the production process to align with Veuve Clicquot’s brand values.

The campaign included planning and executing a series of high-profile events across major cities, introducing Globalight. These events were designed to highlight the innovative nature of the product and its designer, creating a cohesive global campaign that resonated with the luxury market.

A key highlight was the exclusive launch event in Singapore, graced by Karim Rashid himself, esteemed guests, and prominent media representatives. Tribalyst organized this event to showcase the product in an engaging and memorable manner, enhancing its appeal to the target audience.

The launch of Globalight for Veuve Clicquot was a resounding success, with several key outcomes. The worldwide launches, including the Singapore event, generated significant media coverage and social media buzz, enhancing Veuve Clicquot’s visibility and reinforcing its luxury brand image.